New Balance Minimus 10 v2

A slick and fast New Balance Minimus 10 v2 that will bring you closer and much protection against the nature. With a 4mm drop from heel to toe, with a flexible midsole to encourage a natural stride while providing protection against impact and hazardous objects.

MSRP : US$110
Weight : 6.4 oz / 180 gm
Predecessor : Minimus 10
Product Cycle : RY.2013.→DY.20XX.
Features : Style : NL-1, 4mm Heel-Toe Differential : Upper : Open Mesh, Anti-Microbial, Strobel Last : Midsole : Deconstructed ActEva® Midsole : Outsole : Minimal Vibram® Rubber

History : Minimus 10 Series : 10 v2('13), 10 v1('12)

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A "Performance Trail" shoe with minimum features which encourage natural stride.

4mm Heel-Toe Differential : By reducing the heel to toe differential, it will encourage a more natural foot (Midfoot / Forefoot Strike) movement as compared to the traditional 12mm differential.

Anti Microbial, Footbed : Anti-bacteria treatment on foot-bed which helps prevent odor, staining and deterioration.

Deconstructed ActEva®, Midsole : Provides great flexibility and a featherweight cushion : ActEva : Full length midsole material that is 12% lighter than standard midsole foam with DuPont Engage for added durability. It has greater consistency in cell size/lower density of cellular foam structure increases resistance to compression set.

Minimal Vibram® Rubber : Lightweight outsole rubber with excellent traction and durability.

NL-1, Shoe Last : Running last which has a low to the ground performance fit for consumers that have normal foot types. Improved fit and feel with better toe box characteristics improving overall fit and cosmetics.

Open Mesh : A breathable lightweight open weave mesh with overlays to lock down the foot while providing un-restricted movement.

Strobal Last: The upper is attached to a thin material that is patterned on the shape or silhouette of the midsole. Traditional strobel lasts use a thin cloth material, while newer variations use a thin sheet of EVA for a more cushioned feel.


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Nike Zoom Vomero 8

Speed along in the lighter and plush comfort Nike Zoom Vomero 8. To minimizes irritation, the upper is constructed with a highly breathable stretchy upper with seamless overlays and equipped with Dynamic Fit system to for extra support and comfort. While the soft cushioning midsole protect you against ground impact for high mileage running.

MSRP : US$130
Weight : 11.7 oz / 330 gm
Predecessor : Zoom Vomero 7
Product Cycle : RY.2012.→DY.20XX.
Features : Style : Gender Specific, Nike® Plus : Upper : Open Mesh, Dynamic Fit™, Dual-layer Ortholite Sockliner, Strobel Last : Midsole : Cushlon™ Midsole, Zoom Air™ Rearfoot n Forefoot, TPU Shank : Outsole : BRS 1000™, Duralon™, Waffle Fill

History : Zoom Vomero Series : Vomero 8('13), Vomero 7('12), Vomero 6('11), Vomero 5('10), Vomero 4~1

:

A daily high mileage "Neutral" trainer with moderate features.

BRS 1000™, Rearfoot : A highly durable carbon rubber we invented for use in out-soles. BRS stands for Blue Ribbon Sports, which was our name before we came up with Nike. The tie-in? Both BRS and Nike last ... and last...

Cushlon™, Midsole : Nike's unique mid-sole foam which will provides a firmer road feel that delivers plush, resilient cushioning.

Dual-layer Ortholite Sockliner : Insert with Fitsole geometry sits underfoot and provides additional cushioning and comfort.

Dynamic Fit™ : Made up of ‘fingers' of soft material that wrap the midfoot and arch for a glove-like fit for an unparallel comfort.

Duralon™, Forefoot : Delivers additional cushioning to the forefoot, which then enables a smooth toe-off. It is very soft, so it might not be as durable as other out-sole materials depending on the surface on which the shoes are worn. It is typically found in the forefoot area of a running shoe, so the durability doesn't affect the overall life of the shoe itself.

Nike® Plus : A pocket under the sockliner for secure placement of Nike+ sensor. Connected to Nike Sportband or Apple iPod Series for on screen display of : Information on time, distance, calories burned and pace; real-time audible feedback also is provided through headphones.

Open Mesh : With synthetic overlays to provide lightweight, supportive and breathable upper.

Strobel Last : The upper is attached to a thin material that is patterned on the shape or silhouette of the midsole. Traditional strobel lasts use a thin cloth material, while newer variations use a thin sheet of EVA for a more cushioned feel.

TPU Shank : Located at the bottom of the midfoot designed to improve heel to toe transition.

Waffle Fill™ : Rubber sole compound for enhanced traction.

Zoom Air®, Rearfoot n Forefoot : Two layers of nylon fabric, joined by densely packed fibers, are sealed inside polyurethane. The unit is inflated; pushing apart the fabric and creating tension on the fibers. What does that mean? Zoom Air works by using stress of the shoe's wearer, absorbing it, and refracting the same stress which helps the Zoom insert retain its shape and buoyancy, allowing for quick responsiveness in performance venues, the result is a low-to-the-ground, hyper-responsive speed cushioning you can feel. And it does it in less space than other Air-Sole units.



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Vibram FiveFingers SeeYa LS

The Vibram FiveFingers SeeYa LS offers the same barefoot sensation as the original FiveFingers SeeYa with traditional shoes lacing system. A more technically upper with padded tongue and microfabric overlays to ensuring a ever lasting snug fit and comfort. Built on a soft TPU midsole with strategically placed outsole for increased flexibility.

MSRP : US$100
Weight : 3.8 oz / 107 gm
Predecessor : Nil
Product Cycle : RY.2013.→DY.20XX.
Features : Upper : Polyester Mesh, Microfabric Overlays, 2mm EVA Insole, Anti-Microbial Dri-Lex Sockliner : Midsole : Soft TPU Midsole : Outsole : TC-1 Dura Rubber

History : FiveFingers SeeYa LS Series : LS('13)

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A foot strength building tool or near "Barefoot" running experience.

Dri-Lex Sockliner : Delivers heightened comfort through a moisture management lining system that is totally breathable and quick drying.

EVA Insole, 2mm : Ethylene-vinyl Acetate : A polymer which has excellent stress and impact resistance properties.

Microfabric Overlays : Bonded to the upper to provide structural support and comfort.

Polyester Mesh : A popular synthetic fiber that are extremely strong, durable (resistant to most chemicals, stretching and shrinking, wrinkle resistant, mildew and abrasion resistant) and are quick to dry. Able to retains its shape and hence is good for making outdoor clothing for harsh climates.

TC-1 Dura : Provide excellent traction and protection against cold and wet conditions, with strategically placed minimum thickness Vibram's top performance rubber to maximizes "foot-feel" and flexibility.

Soft TPU, Midsole : Thermoplastic Urethane : A soft light-weight midsole material used to further reduce midsole thickness and weight for increased flexibility to promote a more natural foot movement.


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Asics Gel Cumulus 15

With a much improved upper and its ever excellent cushion, the Asics Gel Cumulus 15 with its stable platform will bounce you effortlessly throughout your long run. With a new seamless overlay, together with two-layer Solyte midsole and extra forefoot gel, your foot will benefit from its personalized fit and long lasting comfort.

MSRP : US$115
Weight : 11.4 oz / 322 gm
Predecessor : Gel Cumulus 14
Product Cycle : RY.2013.→DY.20XX.
Features : Style : Gender Specific, I.G.S : Upper : Open Mesh, PHF™, ComforDry® Sockliner, Solyte® 45 Strobel Last : Midsole : Solyte® Midsole, Gel® Rearfoor n Forefoot, Guidance Trusstic System : Outsole : AHAR®, DuraSponge®

History : Gel Cumulus Series : Cumulus 15('13), Cumulus 14('12), Cumulus 13('11), Cumulus 12('10), Cumulus 11~1

:

A daily high milage "Neutral" trainer with moderate features.

AHAR, Rearfoot : A thinner and lighter version of Asics High Abrasion Resistance rubber. It is placed on the impact area of the outsole to reduce excessive wear.

ComforDry™ Sockliner : Made from an anti-bacterial material that not only reduces odor and moisture but also provides additional cushioning.

DuraSpong®, Forefoot : A new blown rubber compound for enhanced durability and cushioning in the forefoot.

Gel®, Rearfoot n Forefoot : Provides maximum rearfoot shock attenuation and stabilitiy.

Guidance Trusstic System™ : Integrates Guidance Line® construction for enhanced gait efficiency while providing midfoot structural integrity : Guidance Line : Vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency : Trusstic System : Moulded component under the mid-foot area. Provides over-pro-nation control in combination with extremely contoured mid-soles. Reduces the weight of the shoe.

I.G.S® : Impact Guidance System : Asics® design philosophy that uses linked componentry to encourage optimal gait while allowing for natural foot movement from heel strike to toe-off.

Open Mesh : An ultra lightweight shoe upper with overlays which provides excellent support and ventilation.

Solyte®, Midsole : A durable advanced co-polymer that is lighter than standard EVA and Asics SpEVA®.

Solyte® 45 Strobel Last : Located on the full length of the shoe and has a low density to deliver the softest feel under the foot : Strobel : Stitching the upper along the perimeter of a synthetic material which is then attached to the midsole.



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Adidas adiZero Takumi Sen

Adidas adiZero Takumi Sen is a super lightweight performance shoe built for those who have speed in mind. To promote forefoot running it has a 6mm offset with ground hugging outsole design.

MSRP : US$150
Weight : 6.1 oz / 170 gm
Predecessor : Nil
Product Cycle : RY.2013.→DY.20XX.
Features : Style : 6mm Offset : Upper : Teijin™ Mesh, Tirennina™ Suede, RespoEva™ Sockliner, Strobel Last : Midsole : adiLite™ Midsole, Sprint Frame, adiPrene™ Plus, Torsion™ System : Outsole : Continental™ Rubber, QuickStrike™

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A daily "Performance" trainer with minimum features for speed training or racing.

History : adiZero Takumi Sen Series : Sen('13)

6mm Offset, Midsole : Midsole differental offset to encourages a more natural forward footstrike : Heel-Toe Differential : By reducing the heel to toe differential, it will encourage a more natural foot (Midfoot / Forefoot Strike) movement as compared to the traditional 12mm differential.

adiLite®, Midsole : Full-length light-weight midsole material which is provides superb comfort and impact protection.

adiprene® Plus, Forefoot : For a more efficient push-off. Elastic material under the forefoot. Retains natural forces at toe-off for greater forefoot efficiency. Maximizes energy use.

Continental® Rubber, Rearfoot : Market leader in the car tyre segment, to supply Adidas with the latest rubber compounds, used in shoe's outsole with the latest technology in industry traction performance just like Continental’s award winning tyre range.

QuickStrike™, Forefoot : For best lightweight durability and flexibility.

RespoEVA™ Sockliner : Molded anatomical underfoot cushion for increased in-step comfort.


Sprint Frame : A light-weight supportive shoe platfrom configuration.

Strobel Last : The upper is attached to a thin material that is patterned on the shape or silhouette of the midsole. Traditional strobel lasts use a thin cloth material, while newer variations use a thin sheet of EVA for a more cushioned feel.

Teijin Japanese Mesh : A thin but highly durable micro fiber.

Tirennina Suede : An environmentally friendly solvent-free synthetic material.

Torsion® System : Helps create stability and control by allowing the natural rotation between the rear-foot and the forefoot, providing midfoot support and improving surface adaptability.

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Brooks PureFlow 2

Step into the natural feel lightweight plush performance trainer, Brooks PureFlow 2. By blending the two Brook's BioMoGo and DNA into a single midsole, the combiantion that gives your feet a cushy feel without added materials which your feet will hunger for. On the upper its a redesigned Nav Band to provide a much better fit as it wraps foot for greater security and confidence.

MSRP : US$100
Weight : 8.4 oz / 238 gm
Predecessor : PureFlow
Product Cycle : RY.2013.→DY.20XX.
Features : Style : PureProject™, 4mm Offset : Upper : Breathable Upper, Nav Band™, Anatomical Last, Profile™ Sockliner, Strobel Last : Midsole : BioMoGo™ w DNA™ Midsole, Toe Flex, Ideal Heel : Outsole : Blown Rubber

:

A daily "Performance Neutral" trainer with minimum features, which promote a more neutral foot movement.

History : PureFlow Series : Flow 2('13), Flow('12)

4mm Offset, Midsole : Midsole differental offset to encourages a more natural forward footstrike : Heel-Toe Differential : By reducing the heel to toe differential, it will encourage a more natural foot (Midfoot / Forefoot Strike) movement as compared to the traditional 12mm differential.

Anatomical Last : Last which mimics the shape of foot's contours, to minimizes the usage of material to provide true support and a glove-like feel.

BioMoGo™ w DNA™, Midsole : Blended version of BioMoGo & DNA smart cushioning which is adaptively tunes the cushioning and responsiveness to the specific needs of each and every runner : BioMoGo : Fully biodegradable midsole foam for footwear. Once a pair of Brooks shoes with BioMoGo has reached an enclosed landfill, it will begin to biodegrade. In roughly 20 years the midsoles will be completely converted by common soil microbes into useful humus and nutrients. That’s about 50 times faster than a standard midsole degradation : MoGo : Brooks claims, MoGo offers 40 percent more cushioning and gives a runner 22 percent more return of energy - the "spring" in one's step - than Brooks' former midsole. Substance 257. MoGo not only represents a giant leap forward in midsole material performance for Brooks, it also entails an evolved method of production. Compression Molded Preform (CMP) is an efficient, precise production process in which, rather than being cut out of large sheets of material in the traditional method, midsoles are cast in individual molds, resulting in 50% less waste. The CMP process also increases consistency by an incredible 200%. Less variability between midsoles ensures that runners can count on enjoying the same feel pair after pair : DNA : Provides a customized ride for runners of all sizes and speeds, dispersing impact and providing ideal comfort and protection as the pace changes.

Blown Rubber : Is lightweight and flexible. It provides added cushioning while maintaining durability and a smooth ride.

Breathable Mesh : A feather-lightweight breathable mesh.

Ideal Heel : Heel construction which was designed to shift the foot contact points forward thus aligning the joints, to optimize better energy return.

Nav Band : An elastic band which wraps over the instep to creates a much comfortable and assured arch fit. Offering additional support assurance when needed

Profile Sockliner : Placed underfoot and is made of BioMoGo for cushioning and forms a contoured support sensation.

PureProject™ : A tribute to runners with a sense of adventure for a more radically redesigned shoes which are lightweight, flexible materials merge with smart design to naturally align your stride and empower every push-off. So unleash your feet full potential with the aid of the PureProject from Brooks.

Split Toe : Midsole design to isolate the big toe. Independently empowers the big toe to engage the runner's natural stability, creating a more efficient and aligned toe off.

Strobel Last : The upper is attached to a thin material that is patterned on the shape or silhouette of the midsole. Traditional strobel lasts use a thin cloth material, while newer variations use a thin sheet of EVA for a more cushioned feel.


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